When choosing an SEO Company for your business there are several factors that you should take in to consideration. Your website is one of your most valuable employees. It is working for you 24 hours a day, 7 days a week providing valuable information about your business and bringing in new leads, customers, sales and revenue.
To assist with helping you select an SEO Company that is right for your business we have written a list of things you should expect from any SEO Firm you choose. You can use the checklist below to make sure you are dealing with a company or individual that is actually looking out for the best interest of you and your company:
- Pricing Structure:
Search Engine Optimization is not a One Size Fits All business. Therefore, the company providing your SEO services should not have a set pricing structure that is the same for all of its clients. All businesses are different, with different keywords to target, different goals and different levels of difficulty it will take to reach your goals. Your contract and pricing structure for SEO should reflect all of these things. It should based on the work it will take to get you to the top of the search engine rankings and the benefits to your business once you are there. The whole point of SEO is to bring more profits to your company, not take money away from your business.
- Keyword Analysis
The first step of SEO should always be identifying keywords and phrases your potential customers would use in a Google search to find the services or products you offer. An SEO expert should analyze each keyword and be able to give you an estimation of how much traffic you should receive by ranking on page one for that keyword. In addition, they should also take input and suggestions from you as you know more about your business than they do.
- Onsite Optimization
Optimizing your website's content for keywords and phrases that will bring in the most customers, sales or leads to your business is the single most important factor in an SEO strategy. This is the foundation of the SEO process. Once keywords have been identified your SEO guy should optimize current pages on your website and/or create new pages targeting specific keywords and optimize those.